consequences的音标_conquest音标

1.怎样可以快速的记英语单词？

2.elgin marbles什么意思

3.英语词汇学论文

其实反复记忆最重要,以下的方法是我自己总结的,你可参考一下.

一.读音规则记忆法

按照单词的读音和一些读音规则记忆,将单词按音节分成几部分记忆，如：congratulation,就分成 con gra tu la tion记忆，还有一些固定的读音搭配可帮助记忆：

例如：ea，ee等能发〔i：〕，如：teacher lee eat please meet tree

er, ir, or分别能发〔 ：〕〔 ：〕〔 〕等。如：teacher cover never bird third first doctor visitor

ar，al，oor，ough常发[ ：]，如：war almost salt chalk door floor bought brought

ow 常发[ ]和[ ], 如：window know sow now flower power

还有些固定的字母组合，例如：tion发〔 〕，如：action station ,ture发[ ],如ing发〔 i 〕，如sing flying, ly发〔li〕,如quickly friendly

还有各种前缀、后缀，例如：a-，re-，un-，dis-，im-；-ed，-ing，-ly，-er，-or，-ful，-y等都有其比较固定的发音。掌握了这些规则，记单词时就不必一个字母一个字母地记忆了。

二.构词记忆法

掌握一些构词法知识，可以大大地增加自身的词汇量。英语构词法主要有以下三种情况：

1.派生法。这种方法就是在一个词根的基础上加上一个前缀或后缀，从而构成另一个新词，并且与该词根的含义有着密切的联系，此类词便称为派生词。

如常用的前缀in-，im-，un-，dis-等表示否定含义；如dependent--independent

后缀-er，-or，-ist等表示人；如teach-teacher tour-tourist visit-visitor

后缀-y，-ly，-ful等表示形容词性等。如：friend－friendly care-careful等。

2.合成法。这种方法就是把两个或几个各自独立的单词并到一起组成一个新的单词，由此法构成的单词便称为合成词或复合词。

如：black（黑色的）＋board（木板）blackboard（黑板），class（班）＋room（房间）classroom（教室），foot（脚）＋ball（球）football（足球）等。

3.转化法。这种方法就是在不改变拼写形式的基础上，由一种词性转化为另一种词性，主要有名词转化为动词、动词转化为名词、形容词转化为动词或名词等。如：water（n.水）water（v.浇水），lift（v.举起）lift（n.电梯），last（adj.过去的）last（v.持续）等。

三、其他方法

1．联想记忆法：在日常生活中可以根据所处的环境，所见到、所摸到的事物，联想相关的英语单词。例如：打球时联想到：ball，(play)basketball，(play)football，(play)volleyball，playground等等；吃饭时联想到：dining-room，(he)breakfast，(he)lunch，(he)supper等等；睡觉时联想到：bed，bedroom，go to bed，sleep， fall asleep等等。如果长期坚持下支，效果就会很好。

2．归类记忆法：在记忆过程中，把所学到的全部单词进行归纳、分类、整理，使其条理清晰，一目了解，然后再分别记忆。例如：

1）.按题材分类。例如：把名词分为生活用品、动物、植物、水果、食物、家庭成员、人体各部位、学习用具、学科、交通工具、地方场所、星期、月份、季节等；把动词分为系动词、助动词、行为运动词和情态动词，等等。

2）.按同音词分类。例如：see－sea， meet－meat

3）.按形近词分类。例如：three－there，four－your，quite－quiet

4）.按同义词分类。例如：big－large，hard－difficult，begin－start

3. 阅读记忆法：也就是把词汇的记忆融入阅读之中，在看一篇文章的时候，遇到不认识的单词先做记号，并猜测它们的含义，等到把全文看完后再从字典上把它们的意思找出来。这样自己查找的单词就会印象特别深刻，不容易忘记。

4. 练习记忆法：就是当你刚记住一个单词的时候，立即用这个单词造几个句子，这样就能很快就对这个单词加深了印象。例如：

hard---- It’s hard to remember all the words.

这些都是单词记忆的方法，找到最适合自己的，就能轻易的掌握大量单词，但是更重要的是每一种方法都需要你用心地，认真地坚持下去，所以在记忆单词的过程中，不要怕枯燥，不要半途而废。

怎样可以快速的记英语单词？

爱尔兰语

维基百科，自由的百科全书

(重定向自爱尔兰语)

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爱尔兰语

Gaeilge

发音： IPA：?ge?l?g?

通行区： 爱尔兰共和国、北爱尔兰、加拿大(主要在纽芬兰)、美国

区域： 爱尔兰岛

总使用人数： 26万 (其中只有4万人是以爱尔兰语为母语)

语系： 印欧语系

凯尔特语族

海岛凯尔特语支

盖尔亚支

爱尔兰语

官方地位

作为官方语言的国家： 爱尔兰共和国、北爱尔兰 (承认爱尔兰语为区域语言)、欧洲联盟 (在2007年1月1日)

管理机构： 爱尔兰语委员会 (Foras na Gaeilge)

语言代码

ISO 639-1： ga

ISO 639-2： gle

ISO/DIS 639-3： gle

注意：本页包含 Unicode 的 国际音标

爱尔兰语（Gaeilge na h?ireann），在英语中也称为Irish、Gaelic、Irish Gaelic或Erse（此语汇系借用自苏格兰语），因此在汉语中爱尔兰语也有“盖德尔语”、“盖尔语”、或“爱尔兰盖尔语”等其他译名。爱尔兰语在语言分类上属于印欧语系的凯尔特语族，和同属该语族的布列塔尼语、威尔士语、以及苏格兰盖尔语有相当密切的关系。爱尔兰语是爱尔兰共和国的官方语言，同时也是北爱尔兰官方承认的区域语言，使用人口有26万。

在语言学者关于母语运动的讨论中，最常提到的两个语言是希伯来语和爱尔兰语。不过，前者通常被视为是少数成功的母语运动之一，而后者的母语运动，则被不少学者认为是一个失败的例子

[编辑] 爱尔兰语字母

爱尔兰语字母表是由拉丁字母组成，分为新拼字法和旧拼字法。

新拼字法 (Roman variant of the Latin script):

A a (? á), B b, C c, D d, E e (? é), F f, G g, H h, I i (? í), J j, L l, M m, N n, O o (? ó), P p, Q q, R r, S s, T t, U u (? ú), V v, W w, X x, Y y, Z z

旧拼字法 (Gaelic variant of the Latin script) (图像可参阅

Fig. 1: Duibhlinn (digital font 1993, based on Monotype Series 24 A, 1906)

Fig. 1: Duibhlinn (digital font 1993, based on Monotype Series 24 A, 1906)

):

A a (? á), B b ( ), C c ( ), D d ( ), E e (? é), F f ( ), G g ( ), H h, I i (? í), L l, M m ( ), N n, O o (? ó), P p ( ), R r ?, S s ? ( ?), T t ( ), U u (? ú)

?, ?, ?, ?, ?, ?, ?, ?, ? 在现代爱尔兰语被字母 bh, ch, dh, fh, gh, mh, ph, sh, th 所取代。

[编辑] 爱尔兰语的历史

参见：爱尔兰历史

爱尔兰人的先民主要是属于凯尔特部落群的盖尔人，并吸收有伊比利亚人、诺曼人、以及盎格鲁-撒克逊人的成分。伊比利亚人是爱尔兰岛上最早的居民，来自比利牛斯半岛。在西元前4世纪的时候，盖尔人从法国南部和西班牙北部来到爱尔兰岛(也有学者认为这批盖尔人系来自苏格兰)。他们同化了居住在当地的伊比利亚人，并成为爱尔兰民族的基础(穆立立 2000)。多数的历史学家相信，在西元前7世纪左右，盖尔人就开始在爱尔兰岛上定居，从事农业生产和饲养家畜(杜昆2000)。因此，爱尔兰语有著相当长远的历史。

[编辑] 爱尔兰语的起源

虽然爱尔兰岛在西元前就已经有人定居，不过，和爱尔兰语相关的文字纪录，却一直要等到西元4世纪左右才出现。现存关于爱尔兰语最早的纪录，是在一种被称之为“欧甘(Ogham)”的特殊石头上发现的，透过在这些石头上所刻写的文字，语言学者可以找到和原始爱尔兰语相关的一些蛛丝马迹(Wikipedia 2005a；O'Donnaile nd)。

西元432年，圣派特瑞克(St. Patrick)从欧洲大陆抵达了爱尔兰，同时也开始了将这些盖尔人转化为基督徒的过程。一般相信，圣派特瑞克是将罗马字母介绍到爱尔兰的第一个人。经由这些以罗马字母书写的文字纪录，比如说爱尔兰传教士在经书边缘所写的一些诗歌(其中以〈克尔之书(Books of Kells)〉最为有名)，我们在今天才可以对早期克尔特人的部分口语文学传统，有某种程度的认识(Wikipedia 2005b；O'Donnaile nd)。

事实上，如果从书面文学的观点来看，爱尔兰文学的历史算是相当久远。Bradaigh(2000)就认为，在欧洲可以发现的最早书面文学，是在西元前8世纪左右以古典希腊文写成的，再来则是在西元前1世纪左右以拉丁文写成的作品。而西欧出现的第三个书面文学传统，就是以爱尔兰语写作的一些口传文学作品了。

[编辑] 爱尔兰语的扩散

在爱尔兰人转化为基督徒以后，随著这群人之足迹的扩展，他们一方面开始在苏格兰南部建立新的据点，而将他们的文化和语言介绍给原来居住在该地的皮特人(Picts)，另一方面，他们也开始将这些皮特人转化为基督徒。大概在西元6世纪中叶左右，不论是在政治、军事、文化、语言等层面，爱尔兰人都已经在苏格兰产生了不小的影响力。一直到今天，在苏格兰人所使用的“苏格兰盖尔语”中，我们都还可以找到不少和爱尔兰语类似的词汇。事实上，所谓“Scot”这个词汇，一开始正是罗马人用来称呼从爱尔兰入侵到苏格兰的这群盖尔人的，到后来则变成是描述“海外爱尔兰人(Irish abroad)”的一个词汇(O'Donnaile nd)。

在西元9世纪左右，爱尔兰语已经扩张到苏格兰的大半部、英格兰的北部、以及人岛(the Isle of Man)等地区。西元852年，来自北欧的维京人(Vikings)入侵爱尔兰，双方并在914年展开了一场时间几乎长达100年的战争。无论如何，当维京人于1014年在都柏林附近被击溃的时候，爱尔兰语已经成为爱尔兰和苏格兰的强势语言，这也几乎可以算是历史上爱尔兰语发展的最高峰(Wikipedia 2005b；O'Donnaile nd)。

[编辑] 爱尔兰语的式微

[编辑] 英格兰人的入侵

1169年，才遭受“诺曼征服(Norman Conquest)”不久的英格兰王室派兵侵略爱尔兰，爱尔兰人也因此展开了爱尔兰历史上长达800年之久的反抗运动。1171年，英王亨利正式成为爱尔兰君主(Bradaigh 2000；杜昆 2000)。这些从英格兰渡海而来的入侵者，多数都是使用诺曼法语(Norman-French)，少数则是使用英语。由于他们的人数不算太多，因此受到影响的主要区域是在都柏林附近，至于在爱尔兰的其他区域，爱尔兰语依旧是民间使用的主要语言(O'Donnaile nd)。

然而，随著英格兰人统治的深化，至少在政治层面上，英语终于慢慢取代了爱尔兰语的地位。1367年，英格兰人通过了“基尔肯尼法案(Statutes of Kilkenny)”，该法案的主要目的就是要盎格鲁化(anglicise)爱尔兰，企图大力压制爱尔兰人的语言和习惯(Bradaigh 2000)。1601年，爱尔兰人反抗英国的企图再一次失败，在这一年以后，爱尔兰本地贵族的力量几乎完全被瓦解掉。1641年，爱尔兰人再次爆发反抗运动，这次是以天主教徒对于英国新教徒的反抗作为主轴。1649年，克伦威尔(Oliver Cromwell)率英军镇压了这次起义，整个爱尔兰终于在实质上完全置于英国统治之下(Wikipedia 2005b；O'Donnaile nd；杜昆 2000)。

在这种情况下，大致上在1800年左右，英语在爱尔兰已经变成了一个不折不扣的强势语言。在爱尔兰岛上，几乎任何在政治、社会、经济、文化上享有权势的人，使用的都是英语，而不是爱尔兰语。虽然如此，爱尔兰语仍然有400万左右的使用人口，但多数都是属于下层阶级的农民(O'Donnaile nd)。

[编辑] 国民教育体系和爱尔兰大饥荒

然而，19世纪上半叶的两个，却把爱尔兰语几乎完完全全地从爱尔兰连根拔除，一个是1831年开始实施的初级教育体系(primary education system)，另一个则是爆发于1845年的爱尔兰大饥荒。1831年，英国开始在爱尔兰建立所谓的“国民教育体系”，完全以英语当作该教育体系的媒介语言。虽然爱尔兰语是半数以上之学童在家庭中的母语，然而，爱尔兰语却不被允许在教育体系中出现。学生如果用爱尔兰语交谈，不但会被老师嘲笑、羞辱，甚至还会被要求在脖子上挂一个“从此不说爱尔兰语”的警告牌(Bradaigh 2000；施正锋 2002)。Bradaigh (2000)这样评论这个所谓的“国民学校”：“这根本就不是‘国民(national)’学校，而完完全全是盎格鲁化的工具”。

1845年，爱尔兰面临了长达四年之久的大饥荒，估计有150万人被夺去生命，另外有100多万人被迫背井离乡，远走美洲(杜昆 2000)。这次饥荒对爱尔兰语的前景造成极大的影响。一方面，由于发生饥荒的地区都是爱尔兰最贫穷的区域，而这些区域也恰好都是爱尔兰语的使用区域，因此，使用爱尔兰语的实质人口在短时间内大量减少(Wikipedia 2005a)。另一方面，这次饥荒也几乎摧毁了爱尔兰人对于自己之母语的信心，在这之后，他们在想法上也接受了统治者的意识型态，自己打从心底将爱尔兰语和贫穷落后划上等号，而将使用英语视为是进步的表征(Bradaigh 2000)。

elgin marbles什么意思

1、联想 比如diplomat外交官，diploma是文凭的意思，有文凭的就是有知识的，就可以做外交官。虽然有点牵强，但这样可以记得多

2、词根 这个很重要，就像我们汉语的偏旁部首差不多。比如，dictionary

dic-是说的意思，nary是集合的意思，联在一起就是词典。

3、合成 比如，intercourse，inter是互相，course是过程，程序，合在一起就是交流交际的意思

4、什么时候背单词 不要打算拿出一大段的时间专背单词，这样即使当时能记下来，过后也会忘。将要背的单词随时带在身边，有空闲的时候就背一两个，背单词重在坚持和回顾。

另外，要多阅读，阅读一些用词不是很深的文章，有一些单词若反复用到的话，说明这个在日常生活中常用，要记下来，而且看得多了，自然也就好记了。

有时候我也会看看英语剧本，里面都是口语化的句子，生单词也是常用到的，多记一记这些比较重要。

英语词汇学论文

elgin marbles（埃尔金大理石）

elgin

音标：['elɡin]

n. 埃尔金（人名，或地名，指美国伊利诺伊州的一个城市）；埃尔金大理石雕；爱而近（手表品牌名）

网 络 释 义

埃尔金， 爱尔近， 爱尔进

marbles

n. 大理石；弹球（marble的复数音标：['mɑ?b(?)l]）；[建] 大理石雕刻品

v. 把…弄上大理石花纹；把肉肥瘦均匀搭配好（marble的三单形式）

网 络 释 义

大理石， 弹球， 石弹

一。The Development of English Vocabulary

There are about one million English words in all. English is also an international language in this society. You can see English words almost every where, even in non-English-spoken countries.

How does English come into being? Why it has so many vocabularies? In the following passage, I will give you a general picture about these two questions.

The English people are of a mixed blood. The early inhabitants of the island we now call England were Britons, but in fact all the races were the invaders came from Europe. Nobody knows very much about Britain before the Romans came during the first century BC, but there had been at least three invasions before that. The first of these was by a dark-haired Mediterranean race called the Iberians. The other two were by Celtic tribes: one is Gaels, whose descendants are the modern Scots and Irish; another is the Britons, who ge their name to the whole island of Britain. These were the people whom the Romans conquered. The Romans ge the Britons a good deal of their civilization. Then at the beginning of the fifth century Britain was invaded by three tribes from the northern Europe: the Angles, the Saxons, and the Jutes. These three tribes merged into one people, and the three dialects they spoke naturally grew into a single language, the English language.

But at first, the English word made up of only a small part of native words and some borrowed words. The native words were the core words of English. According to a kind of classification of language, English is classified as a Teutonic language, which is a Germanic language. To be more exact, English belongs to the low West Germanic branch of the Indo-European family. Because of the complex history of Briton, the language of English is of a mixed character. On one hand, it shares with West Germanic languages many common words and similar grammatical structures. On the other hand, more than half of the English vocabulary is derived from Latin and French. Besides, English has accepted words from other languages of the world in the course of its historical development.

The history of English language is divided into three periods:

1. the old English period ( from 450AD to 1150 AD )

2. the middle English period ( from 1150AD to 1500AD )

3. the modern English period ( from 1500AD up to now )

As I mentioned above, in fact, that there is also a period we can call it the pre-old English period, which includes the Celts, the Scottish and Irish races and culture, and also Welsh race and culture were brought by the Celts. Then the Romans brought Latin alphabet and civilization to this land. After these two were the formation of the Anglo-Saxons people, which is the original English race and language.

Old English consists mainly about the native language of Anglo-Saxons people. The period from 450AD to 1150AD is known as the old English period, and it is also been called Anglo-Saxons period. It is described as the period of full inflections, since during most of this period the case endings of the noun, the adjective, and the conjugation of the verb were not weakened. Also during this period, when the Norman Conquest in 1066AD brought French to England, and much of the English vocabulary was replaced by words borrowed from French and Latin.

Old English is a synthetic language. (There are two classes of languages in the world: synthetic and analytic. A synthetic language is one which shows the relation of words in a sentence largely by means of inflections. An analytic language is one which indicates the relation of words in a sentence by means of word order, prepositions or auxiliary verbs, rather than by inflections.) Old English nouns and adjectives he four cases: the nominative case, the genitive case, the dative case and the accusative case. Apart from these four cases, Latin nouns he the ablative and locative cases.

Middle English period is from 1150AD to 1500AD. During this period the inflections which had begun to break down towards the end of the old English period, became greatly reduced, and it is known as the period of leveled inflections. The Norman Conquer was the cause of this change. The change of this period had a great effect on both grammar and vocabulary. In grammar English has changed from a highly inflected language to an analytic language. In this period many old English words were lost, but thousands of words borrowed from French and Latin eared in the English vocabulary. French influence on the English vocabulary is much more direct and observable. The number of French words that came into English was very numerous. More than half of the English vocabulary is derived from Latin.

Modern English period is from 1500 to the present. A large part of the original inflectional system has diseared, and it is known as the period of lost inflections. We may divide this period into two parts: the early Modern English period and the Late Modern English period.

The early modern English period extends from 1500AD to 1700AD. The chief influence of this time was the great humanistic movement of the Renaissance. In this period the study of the Latin and Greek classics was stressed, so the influence of Latin and Greek on English was great.

The late modern English period started after 1700AD. The eighth century in England was a time of stabilizing and purifying the English language. The publication in 1755AD of A Dictionary of the English Language edited by Samuel Johnson was a typical example of consolidating and purifying the English language in this period. He set a standard for using English words in spelling, meaning and usage. In the eighth century French greatly influenced English. The number of French words in the period from 1650AD to 1800AD increased rapidly. Such as: ballet, cartoon, champagne, cohesion, dentist, patrol, publicity, routing, etc.

Meanwhile the territorial expansion of the English empire in this period resulted in the expansion of the English vocabulary. Thus, there are many words flow into English vocabulary, which includes American Indian words, Mexican words, Peru words, Brazil words, India and African words.

The nineth and twentieth centuries are a period of rapid expansion for the English vocabulary in the history of the English language. In this period many changes he taken place. Especially the great development of science and technology is reflected in the English vocabulary.

Besides, the great changes in industry, in political and social lives, in sports and amusements all he contributed a great deal to the English vocabulary.

Since the Second World War the English vocabulary has been affected powerfully by social, political, economic, especially scientific and technical changes. The English vocabulary not only changes, but also changes quickly in this period. Thousands of new words are added, existing words acquire new meaning and old words die out.

Till now, the English vocabulary is still changing, some words come out and some die out. In a word, as society is constantly in a state of development, so is language. Society depends on language for its existence. As society develops new objects are created that require the invention of new words and expressions. Therefore, the changing of English vocabulary is an endless changing process.

Bibliography:

陆国强，published in 1999，

Modern English Lexicology (new edition)

Adams, Valerie, published in1982,

An Introduction to Modern English Word-formation

戴炜栋，published in 2002，

A New Concise Course on Linguistics for Students of English

朱永涛，published in 19，

The Society and Culture of Major English-speaking Countries

林承璋，published in 1987，

An Introduction to English Lexicology

也可以写广告中的词汇特点：

The Lexical Features of Advertisement on Newspaper

Newspapers are generally the cheapest way to reach a mess audiences,and the timing is fast.Adverments make an important part on English Newspaper.We live in a world of advertising.Advertising provides a valuable service to society and its members,because it defines for consumers the meaning and the role of products,services and institutions.Newspaper advertisements’ main text use words for the spread of vector,and must must be simple eye-catching,because of the layout of resources.To some extent,the newspaper advertisements content mainly rely on language to express.Advertising language ,playing a role of communication and persuasion,has developed its own features.Naturally,advertisements in English he become an important means of communicating ideas,demoinstrating a variety of linguistic features of its own.The present study discusses some lexical features of English advertisement texts.

ⅠChoose the simple words

Advertiment language must be easily understood terms so that readers can get information as soon as possible.In advertising,simple words can win the consumers by their exact,effective expression an d a kind of closeness.E.g.

① Take time.Any time.

Continuous using two “time” can make the language simple and clear.

② Once tasted,always loved.

The article should be clearly and concisly understood in order to arouse the interest of customers on food which make them mouth-watering.

③ My goodness!My Guinness!

Common language facilitate people to memory and speak,this reproduce the scene of people driking the Guinness beer which is full of praise.

ⅡFrequent Employment of Simple Verbs

Simple verbs are frequently employed in English advertisements, which is an obvious wording characteristics of English advertising texts.Verbs are the most important part of language.It is a prominent feature in adervertising english that verbs are regularly used for the ultimate goal of advertising ,which is to enable consumers to buy their goods.So in terms of the using of words,dynamic and strong word will produce a better feeling effects.Verbs can be used to “touch”the consumer's heart.In this way,they will he impules to buy the goods.E.g.

① Drink Coca-Cola.

② I want you to sponsor a Rice Paddy Baby.

③ For incredible speed and accuracy, try the Minolta 7000, the world’s first body-integral auto-focus SLR.

In the above examples, “try”,”sponsor” and “drink”are to fulfill the “get action” requirement seem more euphemistic and even more attractive.

④ Get noticed. Get results.

⑤ Feel the Hyatt Touch.

⑥ Send today for your free sample, and try the new flor.

After reading the above ads, we feel encouraged to take buying action or make repeated purchases. The active voice doesn’t force people to take the passive action while it makes people feel that they do something of their own accord.

Ⅲ. Adjectives

⑴It is hard for us to think of any really persuasive message without the use of descriptive and vivid adjectives. Copywriters like to use a large number of adjectives not only to describe the quality and features of the products or services, but to a great extent to praise and beautify them.

E.g.

For people who care about their bodies, Dairy Farm brings fresh skimmed milk. With almost no fat, it keeps your body fit inside and outside, fresh skimmed milk. Fresh Dairy Farm.

The adjective “fresh” in Example ears three times to emphasize how fresh the product is, making its quality particularly attractive. And the adjective “fit” points out the remarkable function of the product.

⑵The copywriter tends to select the superlative or comparative forms of adjectives that carry positive meanings so as to make a comparison and stress the wonderful qualities of the advertised product. E.g.

① Using Dove, I do feel 20 years younger.

“Younger” just emphasizes the magic power of the product.

② Discover the season’s newest splendor.

The word “newest” , which is an advertisement of a kind of perfume, means “fashionable to the highest degree”.

Of course, the advertisers must make sure that the advertised goods or services are actually the best in the same category.Sometimes people do not know how superb the goods or the services are in quality. Anyhow, people tend to believe what is said in advertisements.

Ⅳ.New Words Constantly Appear

In order to attract people’s attention, copywriters like to create some new words which are more active. The new words are mainly used for truthfulness, humor or emphasis in English advertising texts. E.g.

① Surefit Shoe Ltd.

“Surefit” is a new word which makes consurms thing of a sentence”Surely to fit your feet”.That means the shoes are fot for your feet.

② Give a Timex to all, and to all a good time.

The well-known watch brand “Timex” is a variation of “Time + Excellent”, which persuasively shows the merit of the watch brand. Thus, brand names get and retain a unique image.

Ⅴ.Pronous

Pronouns of the first and second person: we, I and you outnumber the other pronouns in advertisements. It is because that you, we and I help create a friend-like intimate atmosphere to move and persuade the audience. The audience will easily accept a product, a service or an idea as if a good friend recommended them.Sometimes,we use infinitive pronouns,such as all,everyone,none,nothing and so on in order to feflect the extraordinary characteristics of a particular commodity or it has been spending and receiving most of people.E.g.

Our finest time.

It is about a well-known red wine.A pair of lover drink together at romantic atmosphere.

Ⅵ.Compound words

A compound word is often a noun or an adjective made up of two or more words which are frequently used to express more information in limited space. Especially,compound adjectives are often seen in advertisements.E.g.

Kodak Single-use-cameras take pictures where you wouldn’t normally take your camera.

It used the compound word skillfully and describe the capability and function of the product incisively and vividly.

Now we he briefly discussed the six wording characteristics of English advertisements. We he got to know that simple verbs and concise adjectives are very important words in English advertising, and that new words which are attractively used to stress the new and special qualities or functions of the advertised products. Language in advertising presents us with a colorful, interesting and wonderful world in order to serve the purpose of attracting advertising readers. Of course, besides the above features discussed in this study, there is much more for further study in advertising language.